There was a time when press releases were simply sent out as story ideas that would be re-written and published in newspapers and magazines. Today, it requires much more effort to be seen and heard. Not only do your releases need to be picked up by traditional media outlets, but they should also be submitted to search engines, online news aggregators and online communities like Yahoo, Facebook, and Twitter.
You can always use the traditional wire services and spend thousands of dollars a month on regular press releases. Or, you can start your own wire service at a fraction of the cost. How does it work? Simply send all your releases to XMware, and XMware will make sure that they are picked up by major media outlets. XMware will then provide you with clipping URLs as proof. From there, you can put together clipping reports for your clients. You can also generate thumbnails and screenshots of your releases as they appear on major websites. Over time, these releases will surface in the search engines. Well-written releases with the right keywords will give your clients targeted local exposure.
Start your own wire service by partnering with XMware. For as little as $250 a month, you can issue up to 100 releases a month. XMware stays 100% behind the scenes and gives you control over an exclusive territory so that you can directly market your wire service to businesses that are in your local area. You can set your own prices for each release and customize your own packages for your clients. Best of all, you can engage XMware as your partner on a month-to-month basis. That means no long-term commitment and franchise fees. Contact us today to learn more!
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